About
Built by someone who kept watching this go wrong.
Built from two decades of watching portable event inventory become everybody's responsibility and nobody's specialty.
I have spent the better part of two decades on trade show and event programs, in accounts and project management. Which is the seat every question lands on when something is missing.
The pattern never changed. A booth would come back from a show, go into a warehouse, and that was the last real thought anyone gave it. Not lost. Just somewhere inside a building the size of a city block, moved once to make room, then again for a project with a closer deadline, and eventually parked behind something taller than it.
Eleven months later somebody needs it, and the search starts. The literature count is whatever a person remembers. The condition of everything is whatever you find out when you open the case on the show floor, which is the worst possible moment to find out anything.
Every company I worked with had somewhere for the big things to go. The custom build went back to the agency that made it. The crated modular went back to the exhibit house that owned it. Both of those are real businesses with real racking and a line on an invoice.
The portable half went wherever there was room. Not because anyone was careless, and not for free either. It is that nobody's business is built around it, so it gets what a side line gets, which is plenty until September.
So that is what this is, and it did not have a name until now. A portable inventory warehouse. Anything custom stays with your agency. Custom builds stay with the agency that made them. Crated modular stays with the exhibit house that owns it. Everything portable comes to us, and it is the only thing we do.
I built the system before I built the company. Not because the software is the business, but because I have watched too many good people try to run this on memory and a spreadsheet, and lose.
Show morning. We cracked a crate of white lounge chairs that had been sitting since the spring, and they were not white anymore. Somewhere in all those months of heat the vinyl had turned the yellow of a smoker's ceiling, evenly, across every one of them.
So we cleaned them. Two hours on our knees in a hall that was already filling up. They looked exactly as bad when we finished as when we started. We threw them out, rented replacements before the doors opened, and the client paid a second time for chairs they already owned.Nobody did anything wrong. There was simply no moment, in eight months, when a person was supposed to open that crate and look. Every part of what this company does exists to create that moment.
The mindset
Get the shit done. Go live your life.
Something shifted in the last few years and it has not shifted back. People stopped quietly agreeing that a job should eat their evenings, and started asking why a process nobody designed on purpose was costing them a Sunday.
Good. We are on that side of it. You want this handled so you can close the laptop and go be with people you actually like. Same here. That is not a perk we are offering, it is the whole reason the system is built the way it is.
Every automation, every barcode, every status that updates itself exists so neither of us is spending a Sunday night reconstructing where a case went. Work hard, obviously. But the point of the work is the part that comes after it.
If that sounds like your team, we are going to get along.
How we work
What you can hold us to
- Event and trade show native. This is not a 3PL that picked up an events client. Every workflow was designed by someone who has stood on a show floor at 6am wondering where the crate went.
- Nothing about your account lives in one head. You will have someone who knows your program. You are not depending on them remembering it, because everything is on the record, so a vacation or a handover costs you nothing.
- No surprise invoices. Your bill builds as the month goes, visible to you the whole time. You approve numbers before work happens. Nothing arrives at the end that you have to reverse engineer.
- We answer the question. Including where to ship it, which nobody ever seems to be able to find out. If we are not the right answer for something, we will point you at who is.
Background
Orlando is home.
People think theme parks. The convention center here is the second largest in the country, and something is loading in somewhere every week of the year.
That does something you cannot buy. The carriers already know the routes. The labor already knows the buildings. A truck booked for a Tuesday morning setup is an ordinary Tuesday here rather than an event in itself.
It is also where I trained, at Rosen College, which is the event industry's own school. The city has grown into itself over the last twenty years and I am not quiet about liking it.
Your show probably lands here at some point. When it does not, we ship wherever it is going.
Orlando, FLSecond largest hall in the US
Want to talk it through?
Tell us about your program and you will get a straight read on it. Ten founding slots, we build your inventory for free, opening 2027.