Pre-launch

Opening 2027. Ten founding slots, setup and first event free.Opening 2027. Reservations open.

Reserve a slot

The system

We are building the software first.

Nothing off the shelf tracks a booth the way a booth actually behaves. Warehouse software thinks in pallets, project tools think in tasks, and neither of them knows that the same crate goes out eleven times a year and has to come back correct every time. So we are writing our own. What follows is what it does today, and what founding clients are shaping next.

So we wrote our own. It is the reason a small team can give you more attention than a big one, and the reason nothing here runs on somebody remembering.

Your side

You can see everything, any time.

No status emails, no calling to ask. Log in and it is all there: what you own, where it is, what condition it came back in, what is going out next week, and what this month costs so far.

Loadout client portal home screen showing active requests, items deployed, decisions waiting, and the current invoice as a draft.

Everything open, everything moving, and this month as it builds.

Loadout client portal request screen showing a single event from request through return.

One event, from request to return, on one page.

Real screens from the build. The data in them is made up.

Reserve a founding slot

What it actually does

The parts that save you the phone call

Nothing gets double-booked

Two events the same week both need the counter and the good banner stand. The system knows that before you do, and tells you while there is still time to do something about it rather than the day it ships.

Counts that update themselves

Consumables decrement as they go out. You find out you are low on brochures in your account in July, not at the booth in September.

Condition history with photos

Every return is inspected and logged. Damage is documented the day it arrives, with pictures, before it becomes an argument or a surprise.

Live invoice

Your bill builds as the month goes and you can look at it whenever you want. Nothing lands on the first that you have not already seen.

Approve before it moves

Deployments, shipments, and extra work are quoted and sent to you first. Nothing happens on your account that you did not say yes to.

Tracking that comes to you

Every leg of every movement, with tracking numbers attached, in one place. No forwarding carrier emails to yourself.

It works on your phone

The portal is web-based, so it opens on whatever is in your hand on the show floor. No app to download, no separate password, no update waiting in a store.

Your whole calendar, one view

Every event you have committed to, what is going to each one, and what is still sitting on the shelf. Useful in a budget meeting, and useful in November when someone asks what next year looks like.

The history stays

What went to Chicago in 2025, what came back broken, what it cost. When the person who ran this before you leaves, the program does not leave with them.

Our side

Here is what we see on our side.

Everything above is your half. This is ours: the warehouse floor, the scan station, and the board that runs the week. You will never need to look at it, but it is worth knowing it exists, because it is the reason your half is always right.

Every event is the same object moving through the same phases. Every item is scanned going out and scanned coming back. Nothing anywhere depends on somebody remembering. That is not glamorous and it is the entire product.

Loadout warehouse scan station showing recent scans, drafts captured at the dock, and unmatched scans.

Photo-first receiving. The record is made the day it arrives.

Loadout command center showing inbound shipments, deployments, service requests, stocking, shipping, and invoicing queues.

Every active event, every queue, one screen.

Real screens from the build. The data in them is made up.

Founding clients help build it.

It is not finished. The first ten clients tell us what they actually need on a Tuesday morning, and that is what gets built next. You end up using software with your own fingerprints on it, which very few people ever get from a vendor.